Meric Kucuk, 28, is a fashion-blogger, creative director of SUNDAYONDUTY. and co-founder of IAMNOTBASIC. Meric launched her fashion and life-style blog, Maritsa.co, in 2010. In the past five years, she has collaborated with a number of fashion houses including Dolce&Gabbana, Gucci, Armani, Vogue and so on. Her effortless and unique style attracted attention nationally and internationally, and has been repeatedly covered in high profile publications such as NewYork Times Fashion, Vogue, Harper’s Bazaar, MarieClaire and GQ.

She launched her company, SUNDAYONDUTY, in 2013, providing creative consulting services to fashion houses in Turkey. It’s a full-service digital agency to come up with marketing and communication strategy, followed by creative direction for a project.

Today, Maritsa launches a new concept store, MARITSA, with a digital focus which will feature her new lifestyle concept and fashion sense, showcase premium brands and independent designers, offer customers a series of exciting services tailored to meet the demands and provide luxurious and airy space for in-store events and entertainments.